Follow-up works best when it continues the conversation your pages started. Instead of repeating the same sales pitch, use each email to answer a different question. The schedule below is a starting point to adapt, not a guarantee of results.
•Day 0: Deliver the promised next step
Thank the reader and provide the resource or information they requested. Set expectations for what comes next. If you promised a download, make sure the actual link works; a beautifully written draft cannot deliver a missing resource.
•Day 1: Add a useful insight
Share one small idea connected to the problem your offer addresses. Explain it in plain language and give the reader something to consider or try. Keep it focused enough to be useful without requiring a purchase.
•Day 3: Explain your approach
Show how the offer tackles the problem. A real example or a clearly labeled hypothetical scenario can help explain the method. Do not invent a customer story, testimonial or result to make the message sound more persuasive.
•Day 5: Answer a genuine objection
Choose a question you actually hear: time commitment, fit, required experience or what is included. Give a direct answer. If the offer is not right for everyone, say who should skip it as well as who might benefit.
•Day 7: Make the invitation clear
Summarize the offer and link to the next step. A real registration deadline can be mentioned accurately; if there is no deadline, do not invent one. The reader should know what happens when they click and whether payment takes place elsewhere.
•Before you schedule anything
Check names, links, subject lines and merge tags in your email platform. Use the platform's preview and test-send tools, review the sequence on a phone, and follow applicable consent and unsubscribe requirements.
Funnels Fast provides five editable email drafts with a suggested seven-day schedule. It does not send or schedule those funnel emails. Transfer your reviewed copy into your own email platform and configure the audience, timing and delivery there.